09 - 23 October, 2024
Great Portland Street Station
London Underground Ltd.
London

Following successful exhibitions in Tokyo, Barcelona, Hong Kong, Madrid, and Paris, we are delighted to introduce the 8th edition of the Contemporary Art Station exhibitions – Mind The Art Exhibition, in London city.

For 14 days, from October 9th to 23rd, 2024, Mind The Art Exhibition transforms the bustling London Underground into a contemporary gallery space, covering the period of the prestigious Frieze Art Fair.

Mind The Art Exhibition is strategically aligned with the prestigious Frieze London and Frieze Masters, a period when millions of art collectors and professionals converge on the city.

Our selected station is Great Portland Street, nestled among the busiest stations of the London Underground, this station serves as the pulsating heart of the Frieze Art Fair, attracting and captivating all visitors who make a stop at this cultural hub.

*click image to enlarge.

Seize the extraordinary opportunity
to showcase your art to millions
daily on your exclusive billboard.

Your billboard layout design will include:

  • Artwork in High Quality inkjet Printing

  • Artist Name

  • Artwork Title

  • Artist Website or Social Media

  • Unlimited revisions

  • Vertical/Portrait position

The billboards will grace the prime spots of stairways and escalators, ensuring maximum visibility and exposure to the vast flow of passengers.

ABOUT LONDON UNDERGROUND
Great Portland Street station

  • In 2020/21 the London Underground was used for 296 million passenger journeys, making it one of the world's busiest metro systems.

  • As of 2021, the Underground serves 272 stations. 16 stations are outside London region, eight on the Metropolitan line and eight on the Central line.

  • London Underground's eleven lines total 402 kilometres (250 mi) in length, making it the eleventh longest metro system in the world.

  • Great Portland Street station, boasts a daily footfall of 7.5 million passengers.

  • The station is served by the Metropolitan, Hammersmith & City and Circle lines. All three lines share the same pair of tracks making this section of track one of the most intensely used on the London Underground network.

  • Great Portland Street station is located in Regent's Park, the very heart of Frieze Art Fair, drawing in thousands of art collectors and enthusiasts during the event.

EXHIBIT AT MIND THE ART

Selection Process Now Open.
Submission Deadline: 31st July, 2024.
Please note there is a curatorial process.
Limited availability: 25 billboards.
Admission Fee: € 750 euros.

Secure your space by paying 50% to reserve your participation. The remaining payment is due by September 1st.

Included:

  • 2-week exhibition displayed in London Underground. Covering Frieze London and Frieze Masters period.

  • Design & Edition, Print Artwork Collation, Layout, Repro & Administration, Copy Approval Process,  Amendments. Unlimited Revisions.

  • 572mm x 418mm Vinyl Glossy with High Quality inkjet Printing.

  • Professional & specially trained team of fixers to ensure posters go up on time in their appointed sites and maintenance.

  • Full Name + Artist Website + Artwork Image + Artwork Title

  • Exhibitors will receive a Certificate of Participation.

  • As an exhibitor you will be featured on our website (Exhibitor Profile) which receives thousands of hits a day. 

  • Exhibitors will receive photos of the exhibition, including shots of their billboard, directly to their email.

  • Contemporary Art Station does not take any commission for sales of original work that come about through taking part.